WINtegrated Solutions

When I'm asked to evaluate internet media sites, I look at the 4Qs: 

• Quality Customers:  How are your customers finding and using your site?  How do you identify who are the most active, quality customers?  Who are the next targets to cultivate into your best customers?
• Questions:  how can people get questions to you?  Are you making it easy for people to contact you and you to get all feedback, positive and negative.  Bad news is great--if you have complete enough information to deal with and fix the problem. 
• Quotes:  what are people saying about you?  What is happening on the internet where people are quoting your site or commenting about your site? 
• Quick Response:  How quickly can you respond in putting content on your site?  If you are first, you can shape your own press and media coverage, directly respond to customer/constituent concerns, and encourage and train people to go to your site first.

This information exists.  Your web site design (and more importantly, your web site platform) needs to make answering these questions easy.  Once you have the data, now do something about it.  You need to be using this information on a regular basis to drive continuous quality of service (QoS).